Paxon aims to simplify complex supply chains and help brands expand across markets. By combining expertise in eCommerce fulfilment and point-of-sale logistics, the new entity marks a significant milestone in Bnode's transformation into a digital expert in international logistics and services. Consolidating 3PL activities under a single brand creates a unique platform for growth and collaboration across markets and services.
Operating across Europe, Asia, and North America, Paxon combines international scale with local expertise. It supports brands' growth through omnichannel eCommerce, fulfilment, and point-of-sale and marketing execution services. Built on the foundations of Radial, Staci, Active Ants, and Base Logistics, Paxon brings together decades of expertise under one global identity.
The name Paxon, derived from the Latin word "pax" (peace), reflects the company's ambition to bring clarity, reliability, and peace of mind to increasingly complex supply chains.
“"Paxon brings together Bnode's 3PL capabilities under one identity, creating a stronger international proposition for brands and retailers. By connecting expertise, technology and operations across markets, Paxon helps customers navigate increasingly complex supply chains more effectively. With Paxon, we have a clear platform to support our clients’ growth across multiple channels."
As part of the new organization, Rainer Kiefer will lead Paxon Europe & North America Midmarket, while Eduard Garcia Torrejon will head Paxon North America. Both will report to Chris Peeters, CEO of Bnode.
Paxon is one of three commercial brands within Bnode's brand architecture, alongside Bpost for last-mile operations and Landmark Global for cross-border logistics. The company delivers end-to-end logistics solutions for complex, high-value supply chains, helping brands optimize logistics activities and distribution. It serves as a trusted partner for established or growing companies, adding value to their customers through reliable end-to-end logistics that power their channels and markets. The focus is on quality, measurable results, and providing peace of mind by acting as an extension of the customers’ organization. The company offers global reach and local insights with warehouses and activities in North America, Europe, and Asia.
